Yves Saint Laurent Parisienne with Kate Moss

The recession has hit everyone and even high fashion brands are not immune. According to sales figures the perfume (and Male Underwear) sector has been hit the worst, dropping up to 80%.

In such a risky market Yves Saint Laurent are taking no risks by choosing Kate Moss to be the face of their new perfume, Parisienne. Despite behaviour at the GQ Awards, shoots like this show why Kate Moss remains the most wanted supermodel in the UK.

See the advert here (photography by Craig McDean).