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The Secret Arcade

A new concept in online shopping, The Secret Arcade showcases a selection of independent British e-tailers under one virtual roof.

Inspired by 19th century Parisian shopping arcades, mother and daughter team Samantha and Denise Allan – creators behind award-winning site The Shop Floor Project – have designed a new website based around how we shop in “real-life”. Designed to look like a virtual tour, seven passageways lead off from the main entrance, taking visitors past an array of shop windows, from antiques children’s furniture, a modern haberdashers and a row of perfumeries.

The website was created to make visible niche e-tailers who are generally lost in the vastness of the internet. The creators say, “The Secret Arcade is an opportunity to shine a spotlight on those special shops and offers online shoppers a unique experience to unearth hidden little gems without having to trawl through hundreds of soulless directories.”

Each week The Secret Arcade News section will focus on one of the shops and recent news regarding events running up to Christmas – you can sign up to the blog here or read the press catalogue