A new concept in online shopping, The Secret Arcade showcases a selection of independent British e-tailers under one virtual roof.
Inspired by 19th century Parisian shopping arcades, mother and daughter team Samantha and Denise Allan – creators behind award-winning site The Shop Floor Project – have designed a new website based around how we shop in “real-life”. Designed to look like a virtual tour, seven passageways lead off from the main entrance, taking visitors past an array of shop windows, from antiques children’s furniture, a modern haberdashers and a row of perfumeries.
The website was created to make visible niche e-tailers who are generally lost in the vastness of the internet. The creators say, “The Secret Arcade is an opportunity to shine a spotlight on those special shops and offers online shoppers a unique experience to unearth hidden little gems without having to trawl through hundreds of soulless directories.”