Ralph Lauren apologises for extreme digital retouching

There has been a lot of criticism recently for the use of editing fashion photography and giving women unattainable figures, especially in retouching photos of celebrities to make them look thinner. In the last few days another sizing debate has sprung up but this time, rightly so. Ralph Lauren have been criticised for digitally retouching size 8 model, Filippa Hamilton, to such a dramatic distortion that her head was wider then her waist.

Ralph Lauren quickly apologised yesterday for the botched photograph. A spokesman for Ralph Lauren said: “For over 42 years, we have built a brand based on quality and integrity.

After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman’s body.

We have addressed the problem and going forward will take every precaution to ensure that the calibre of our artwork represents our brand appropriately.”

Yesterday the eating disorders charity Beat welcomed the company’s apology but warned fashion firms to use their power responsibly:

“We are obviously very glad Ralph Lauren have realised that digitally enhancing people like this can cause a lot of upset,’ a spokeswoman said.

“They have a very powerful influence that can be highly toxic to young and vulnerable people. Fashion can be creative and uplifting but the fashion houses must realise the impact they can have on people suffering from all sorts of issues in their lives.”