US fashion retailer Anthropologie, which debuts in the UK on Regent Street, October 23, will unveil an internal wall composed of plants.
Anthropologie, a clothing and home furnishing store aimed at 30 to 40-something females, and sister brand of Urban Outfitters, has trialled a similar feature on external walls at its store in Huntsville, Alabama, where a 2,000 sq ft vertical garden was completed in January this year.
James Smith, director of store design at the Philadelphia-based retailer, said that the three-floor, 22,000 sq ft store will have a “hydroponic plant wall” as its centrepiece, a system that allows plants to be grown vertically using piped nutrient feeds in place of earth.
The wall, believed to be the first of its kind in a retail environment in the UK, will cover 1,500 sq ft, be 50 ft high and will incorporate 35,000 individual plants, according to Smith.
Merchandising of the store begins this week when the retailer takes control of the building from the shop-fitting contractors.