It comes as no surprise that I’m not won over by American Apparel or Dov Charney’s antics. I can’t respect a man who is quite clearly, well, a bit of a prick. Focusing on the company, however, one of American Apparel’s more distasteful policies is their long-held refusal to make plus-size products or to market to over size 10s at all. At present, a ‘large’ fits a small size 12. Their reasoning? Plus-sized women “aren’t their demographic.”
In a backhanded attempt at an olive branch (or perhaps their repositioning amid new fears they’ll be bankrupt very soon), American Apparel launched an online competition to find a plus size model to be the face and body of their new XL line. The XL line that would be for sizes 14 to 16, the average size of a woman in the UK.