Abercrombie’s Situation and Lacoste’s request

Reversing the normal rules of product endorsement, Abercrombie & Fitch have offered a “substantial” sum to Michael “The Situation” Sorrentino – or any cast member from MTV’s popular ‘reality’ show Jersey Shore – not to wear their clothes.

In a report released in August, a spokesperson for the preppy teen retailer said, “We are deeply concerned that Mr Sorrentino’s association with our brand could cause significant damage to our image. We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.”