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Scarlett Johansson for Mango

In the past, Spanish store, Mango, has worked with Milla Jovovich and Lizzie Jagger but new poster face Scarlett Johansson is Mango’s most high-profile celebrity model to date.

The Girl with the Pearl Earring actress, who took over from co-star Penelope Cruz as the face of the High Street label earlier this year, has posed in a series of stunning images to promote the store’s new collection, taken by famed fashion photographer Mario Sorrenti.

The fashion label said of its new star: “She is an extraordinary personality, fun, young. She’s Mango’s ideal urban woman, independent and cosmopolitan.”

The photos show the 24 year old with short peroxide blonde hair, smouldering against a graffiti-covered wall. The shoot sees her wear pieces from an Eighties-inspired collection; including T-shirt dresses, embellished miniskirts and polished tailoring, flaunting her famous curves. While the edgy rock-chic leather remains, the leopard-print of early autumn has been replaced with inky blues, black and pale grey.

Scarlett, who recently married fellow actor Ryan Reynolds, made an appearance in Munich, Germany earlier this week to launch the campaign. Dressed, naturally, in head-to-toe Mango, she wore a sleeveless printed pussy-bow blouse with a beige pencil skirt and co-ordinating platform peep-toes (see images to the right, top image). It was a far cry from Scarlett’s usual vintage-inspired look, which is often compared with the style of Marilyn Monroe.

However, it’s these images that have prompted a mixed reception from the fashion press, with some, like Instyle, praising the ‘strong direction’ being taken by the chain and others, for example OSOYOU, criticising its bland neutrality. I’m just surprised that this shot has been publicised as heavily, as it really doesn’t do justice to the collection, let alone to Johansson.