Another day means another debate about the use of “real women” against thin women in the fashion industry. This ongoing dispute is long and complicated; it’s not the fashion industries intention to promote an unhealthy lifestyle or eating disorders, thin models are used because they are there to sell the clothes (or whatever the product is). Longer, thinner limbs photograph better, and sticklike figures means the designer can concentrate on his creation and artwork rather than making the clothes look flattering on that woman.
Alexander McQueen has said that if he could have hangers floating down the runway he wouldn’t use models again. The point is that “real women” aren’t supposed to look like models. Models don’t even look like models; there’s so much re-touching and make-up application, they’re just like any other “normal” thin girl you know.
On the other side, having these extremely thin women dressed glamorously in advertisements, and appearing to have it all, is going to be aspirational to some. Seeing this same message used constantly will lead women to think that if they are thin then they’ll be happy.