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Lanvin for H&M

Confirming the collaboration with high-street brand H&M, Lanvin’s artistic director Alber Elbaz and head of menswear, Lucas Ossendrijver have agreed to design a range that will arrive in stores 23 November.

Customers will also be able to buy the collection online, following the store’s recent announcement that it is launching its first ecommerce site in September.

Elbaz said, “H&M approached us to collaborate, and to see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less,” he said, “I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”

Previous successful designer collaborations for the Swedish highstreet giant include Stella McCartney, Sonia Rykiel and Jimmy Choo.