“It felt like the right time to do it, and right for us, really,” says Jules Barton-Breck, editor of Essentials. The October issue of her magazine, already on sale, is claimed to be a UK first – a glossy that’s entirely model- and celebrity-free.
Despite the fanfare, rejecting models and celebrities in favour of “realness” is nothing new. Dove launched its Campaign For Real Beauty in 2004, using “real” women in its ads, and tying them in to a global awareness-raising project of promoting female body-acceptance. Debenhams now bans airbrushing in its swimwear ad campaigns, claiming the aim is “to help customers make the most of their beauty without bombarding them with unattainable body images”.
US website OneStopPlus.com, a web-mall for plus-size women, will produce the first ever plus-size only runway show during New York Fashion Week on 15 September.
To be staged at The Atrium in Frederick P Rose Hall at the Lincoln Centre, famed curvy models, such as Lizzie Miller, Tocarra Jones and Emme, will walk the runway in the brands Spring 2011 collection.
Stephanie Sobel, President of OneStopPlus.com said, “The recent confluence of events and energy within the plus-size movement makes this the perfect time for OneStopPlus.com to debut at New York Fashion Week. Top plus-size models like Crystal Renn and Lizzie Miller in Italian Vogue, French Elle, Glamour, Marie Claire, and others, validate that this is the magic moment for plus sizes.”
OneStopPlus.com is a pioneer in the ever-changing fashion industry, proving that the 62%of American women who are plus-size can also experience the high-fashion lifestyle.
Zahir Babvani, VP of Design of OneStopPlus.com says, “This show is a collaborative effort to provide the extraordinary community of plus-size American women with the uncompromising style that they have always deserved but never received. It’s about inclusion and fashion democracy: fashion risk-taking and empowerment. No more seeing what you can’t have; this is a fashion party that invites and inspires everyone.”