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Lanvin for H&M

Confirming the collaboration with high-street brand H&M, Lanvin’s artistic director Alber Elbaz and head of menswear, Lucas Ossendrijver have agreed to design a range that will arrive in stores 23 November.

Customers will also be able to buy the collection online, following the store’s recent announcement that it is launching its first ecommerce site in September.

Elbaz said, “H&M approached us to collaborate, and to see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less,” he said, “I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”

Previous successful designer collaborations for the Swedish highstreet giant include Stella McCartney, Sonia Rykiel and Jimmy Choo.

Jimmy Choo unveil collection for H&M

Next month, the average high street shopper can purchase their very own pair of Jimmy Choo’s, as today hype (and if past collections are anything to go by- mass hysteria) was built with the unveiling of the collection by H&M.

Consumers are generally expected to fork out an extortionate amount to get their hands on the coveted heels, a staunch favourite amongst A-listers (and Carrie Bradshaw), with the average pair costing £500.

But for a credit-crunch friendly-ish £79.99, shoe-lovers can bag a bargain just in time for the party season, as the collection hits shelves on November 14.

The Jimmy Choo for H&M range features more than 40 pieces including clothing as well as footwear and handbags. Prices range from £14.99 for statement jewellery, through to £149.99 for a leather dress and £179.99 for thigh high boots. Key footwear styles include red patent strappy heels, studded pumps (£49.99) and zebra print sandals (£79.99).

There is even something for the men as a selection of ankle boots, bags, wool blazers, leather biker jackets, silk and cashmere mix sweaters, shirts and trousers will also be available in store.

Jimmy Choo was co-founded in 1996 by Malaysian-born Choo and former Vogue accessories editor Tamara Mellon. It has since become a major global upmarket brand with stores on six continents. Mellon, who set up the designer empire with a £150,000 loan from her father, said: ‘It’s such a privilege to design a collection to appeal to fashion savvy, street smart women.

‘Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to wear out at night.’

The partnership is the latest coup by H&M, who have cashed in on collections by designers including Stella McCartney, Matthew Williamson, Madonna and Kylie Minogue.

H&M signs Sonia Rykiel collections

Found on Retail Week:

Swedish clothing chain H&M has signed French fashion veteran Sonia Rykiel to design a range of lingerie and related accessories to be launched on December 5.

The lingerie collection will be launched in 1,500 H&M stores worldwide as well as major Sonia Rykiel boutiques. It is the first time that H&M has extended its designer collaboration in to lingerie and accessories for women.

A second collaboration for spring 2010 will include knitwear aimed at young women and girls aged 18 months to 8 years-old, and also include a range of accessories. The spring collection will launch in around 250 H&M stores on February 20.

Nathalie Rykiel, president and artistic director of Sonia Rykiel, said: “It is a hallmark of Sonia Rykiel to think of all women, because fashion is about a certain spirit more than a question of means. This collaboration fits perfectly with our philosophy.”

H&M creative advisor Margareta van den Bosch said: “Sonia Rykiel is a true fashion icon who invented a signature style around femininity, Parisian chic and modernity – as well as functional, comfortable, wearable clothes. She has an attitude that inspires admiration among women of all ages around the world. We loved the joyful chic of Sonia Rykiel’s 40th anniversary runway show – and in that spirit this collection is all about revelling in great lingerie for its own sake. This is a totally modern, new kind of lingerie look, and when we started to work together with Rykiel on it, we just couldn’t stop.”

Sonia Rykiel opened her first boutique on the Rue de Grenelle in Paris in the spring of 1968, a time of social upheaval that led to what the designer describes as “la demode”, “unfashionable” style.

Her black clothes feature inside-out stitching, lace, strass, colourful stripes and the knitted sweaters that have become her hallmark.

H&M is set to launch its collaboration with Jimmy Choo in November.

H&M to launch website as profits beat expectations

H&M is to start selling online in the UK from next autumn, following the decision made by its fast fashion arch-rival Zara to do the same last week. The announcement came as the Swedish fashion giant revealed third-quarter pre-tax profits were slightly higher than expected, although August sales were heavily down.

According to Drapers: “H&M’s pre-tax earnings in the nine months to the end of August were up 4% to SEK 4.77bn (£428m) compared with a forecast SEK4.75bn (£426m), and SEK4.59bn (£412m) last year.

However year-on-year sales fell 3% in local currencies compared with an expected rise of 5%.

For the month of August, total sales fell by the same amount, but like-for-like sales plummeted 11%.”

UBS analyst Andy Hughes said the fall was down to a lack of stock. “H&M seems to have run out of Spring/Summer stock as a result of very cautious budgets. Other retailers have been equally cautious but have been able to chase stock to avoid this.”

So far this year H&M has opened 85 stores and closed nine, with the total now numbering 1,840, of which 31 are franchise outlets.