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Second Beth Ditto collection reveals gap in the plus-size market

From The Guardian, by Mariannne Kirby

In the earliest hours of September 17, while the customer service representatives for Evans, the UK plus-size fashion retailer, slumbered in their beds, an international fatshion (fat fashion) frenzy was brewing on Twitter. Plus-sized shoppers in the US and below the equator in Australia and New Zealand refreshed product pages and traded 140-character thoughts on the highly anticipated Beth Ditto collection.

In 2009, Beth Ditto, equally famous as lead singer of the Gossip and for her eclectic style choices and bold personality, worked with Evans to release a collection reflecting in-the-moment trends. The collection struck a nerve with its iconic pieces – and quickly disappeared from stock rooms. When word of Ditto’s second collection hit the internet, fatshionistas from all over the world were poised, credit card numbers at their finger tips, and ready to buy.

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Beth Ditto designs for Evans

I don’t really listen to popular music, or think much to the artists, but I find Beth Ditto quite amazing. I’ve seen her perform several times now and I just think her voice is astounding.

Recently she has become something of a fashion icon, especially amongst larger women, by stripping off for Love and NME, doing various photo shoots and now designing her own range for Evans. (more…)