Cosmopolitan is launching an ad-funded spin-off of the magazine dedicated to students.
Cosmo on Campus will target 18 to 21 year olds across 65 universities in the UK, which include London Met, Leeds, Leeds Met, Manchester and Edinburgh and will be distributed by hand on campus.
The free 56-page magazine will launch in October with a print run of 250,000. NatMag is aiming to make the brand extension quarterly in 2011. Cosmo on Campus will include sections such as Confessions, Man Manual and High Street Hit List.
A microsite will launch within the Cosmopolitan website with additional features including offers, competitions and community links. The brand extension will also exist on Cosmopolitan’s Facebook page and through its Twitter Feed.
Louise Court, editor of Cosmopolitan, said: “We wanted to produce a free tailored version of Cosmopolitan that talks directly to the student population and gives them all the honest and intimate advice they can get from the monthly magazine, but tailored specifically to their lifestyle as an introduction to the paid-for glossy.”