In the earliest hours of September 17, while the customer service representatives for Evans, the UK plus-size fashion retailer, slumbered in their beds, an international fatshion (fat fashion) frenzy was brewing on Twitter. Plus-sized shoppers in the US and below the equator in Australia and New Zealand refreshed product pages and traded 140-character thoughts on the highly anticipated Beth Ditto collection.
In 2009, Beth Ditto, equally famous as lead singer of the Gossip and for her eclectic style choices and bold personality, worked with Evans to release a collection reflecting in-the-moment trends. The collection struck a nerve with its iconic pieces – and quickly disappeared from stock rooms. When word of Ditto’s second collection hit the internet, fatshionistas from all over the world were poised, credit card numbers at their finger tips, and ready to buy.
Marc Jacobs, one of the world’s most successful design labels, is set to become the first major fashion houses to produce a clothing line catering for women bigger than size 14.
Although there is yet to be an official announcement, Robert Duffy, president of the Marc Jacobs label, wrote about the move on Twitter, confirming that the company was in the early stages of discussions to produce a plus-size range. He said that it would be a year before the line was available.
“We are in talks now. For plus sizes,” Duffy tweeted. “Listen, we are in the very beginning stages of talking to a partner about plus sizes.” He also revealed the problems he has buying clothes. “I’m a big guy 6ft 4in, 210 lbs. [It’s] not easy for me to find clothes,” he wrote. “Of course I can have them made. I know how everyone feels. I try to diet but… I don’t like the phrase plus-sizes. Any suggestions?