WGSN’s Global Fashion Awards

On November 10, fashions finest gathered at New York’s glamorous Waldorf Astoria for the Global Fashion Awards 2010. Hosted by WGSN, the world’s leading style and trend forecaster (and my lovely ex-employers), the Awards are the first of their kind to honour style and innovation in the fashion industry on a global platform.

Receiving a significant amount of attention for his award, Alber Elbaz, who has recently revealed the collection designed in collaboration with H&M, took home the Most Influential Designer prize. The Lanvin designer, who has also worked at Yves Saint Laurent, beat off fierce competition from Christopher Bailey, Phoebe Philo and Isabel Marant.

Although Elbaz couldn’t attend the ceremony in person he did offer his take on the Lanvin customer: “Tomorrow’s It-girl could be tomorrow’s Out-girl,” he says, describing why Lanvin isn’t about trends but about making women feel magical.

Other winners include Thom Brown who won Most Influential Menswear Designer, Harvey Nichols who beat Topshop for Beat Global Retailer. Acne won Most Influential Design Team and People Tree scooped the Most Influential Fashion Label accolade.

Lanvin for H&M

Confirming the collaboration with high-street brand H&M, Lanvin’s artistic director Alber Elbaz and head of menswear, Lucas Ossendrijver have agreed to design a range that will arrive in stores 23 November.

Customers will also be able to buy the collection online, following the store’s recent announcement that it is launching its first ecommerce site in September.

Elbaz said, “H&M approached us to collaborate, and to see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less,” he said, “I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”

Previous successful designer collaborations for the Swedish highstreet giant include Stella McCartney, Sonia Rykiel and Jimmy Choo.