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Westfield: 100 years of style

I just wanted to draw your attention to how lovely this Westfield video is really.

To mark the launch of new East End shopping centre, Westfield Stratford, “100 Years of Style” is a viral video  celebrating the dance, music and fashion of East London, in just 100 seconds.

Directed by Jake Lunt, with The Viral Factory, the video travels through ten decades, with roughly six outfits for each decade. Apparently, the music was created by Tristin Norwell, who took a simple tune and interpreted it for each decade. Complimenting this, a couple dance, waltz, jive, mosh and rave their way into the 21st century.

More than the dancing and music, it’s the beautiful observation of changing style that I think is brilliant. The video begins at 1911, there’s a quick glimpse of 20s flapper before we travel through wartime tailoring and military uniform – with a brief absence of the male partner until he returns the following decade – 40s tea dresses, Dior’s 1947 New Look, 50s rockers melt into 60s hippies and then 70s flower children. Punks are quickly replaced by disco dancers, while the 80s observes power dressing and acid-high ravers. The 90s waves in Brit Pop and those horrible combat trousers and puffa gilet’s, that I unfortunately remember too well, before we evolve into Boho chic and finally the smart/casual tailoring of 2011.

Westfield Stratford City opens 13th September 2011.

Breaking barriers: Transsexual supermodels

As the muse of Givenchy’s creative director Riccardo Tisci, supermodel Lea T has graced the catwalk at the label’s recent Haute Couture show and stars in their new campaign. However the 28-year-old Brazilian model, and newest fashion rising-star, was actually born Leandro Cerezo and is currently undergoing hormone replacement therapy in preparation for a full sex-change.

While it is rare for a transgender model to break into high fashion as Lea has done, she is not the first to have experienced success in the industry. Last year transgender actress and model Patricia Araujo got a standing ovation at Rio de Janiero Fashion Week and was described as the event’s most spectacular model.

A fan of androgyny, bisexuality and all things that blur the line between gender stereotypes, when I first read about this story I thought that this was the beginning of something special. However, Lea’s career choice, and the success she’s experienced in it, has still provoked the anger of her Catholic family.

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Lagerfeld talks Lily

To say that I was surprised when I heard that Lily Allen would be the new face of Chanel Cocoon would be a bit of an understatement. I’ll happily hold my hands up and say I just don’t get her. Here’s this relatively pretty, outspoken girl whose debut video showed her as, frankly, a scaly. And now she’s the face of Chanel, one of the most luxurious fashion brands in the world. Well clearly Mr Lagerfeld saw something in her (and I can’t help but think that new BFF Ms. Moss helped) and who am I to question the genius that is Karl Lagerfeld.

With less than a fortnight before the new collection is launched in stores, Lagerfeld talks to Vogue about why he chose Allen. “I love Lily Allen,” Lagerfeld said of his choice. “She looks a lot like Gabrielle Chanel and she is a self-made woman. She is cool, young and extremely witty.” I can’t say I agree.

Allen, who last week became GQ’s Woman of the Year, modelled the luxury sportswear bags for a shoot with Lagerfeld himself. The collection that includes shopping, bowling and trolley bags, purses, wallets, toilet bags and clutches in a variety of colours means that Lily should have no shortage of arm candy for the new season.

Yves Saint Laurent Parisienne with Kate Moss

The recession has hit everyone and even high fashion brands are not immune. According to sales figures the perfume (and Male Underwear) sector has been hit the worst, dropping up to 80%.

In such a risky market Yves Saint Laurent are taking no risks by choosing Kate Moss to be the face of their new perfume, Parisienne. Despite behaviour at the GQ Awards, shoots like this show why Kate Moss remains the most wanted supermodel in the UK.

See the advert here (photography by Craig McDean).

Hugo Boss – Winter 2009 campaign

Here are the beautiful new images for the A/W ’09 ad campaign. Lars Burmeister and Toni Garrn are fronting the new Hugo Boss Black promo images, photographed by Peter Lindbergh.