British, avant-garde designer Gareth Pugh has opened his first retail store in Hong Kong as part of a deal with I.T. Group, the company that now owns Pugh’s Hong Kong retail rights. The 658-square-foot shop is located on Ice House Street near other experimental designers, such as, Comme des Garçons, Ann Demeulemeester and Martin Margiela.
The interior has black rubber paint and glossy black tiles in the main space, with white quilted walls in the fitting rooms. The all black exterior does not have traditional window displays but instead the large glass wall shows through to an LED screen in the back of the shop. Inspired by his friend Nick Knight, Pugh is hoping one day the screen might connect to a live feed camera in his studio. Pugh has no immediate plans to open additional retail stores.
The designer also denied recent rumours that he is heading to Thierry Mugler: “There is no truth to them at all. Rumours are rumours. It’s not going to happen.”