Next month, the average high street shopper can purchase their very own pair of Jimmy Choo’s, as today hype (and if past collections are anything to go by- mass hysteria) was built with the unveiling of the collection by H&M.
Consumers are generally expected to fork out an extortionate amount to get their hands on the coveted heels, a staunch favourite amongst A-listers (and Carrie Bradshaw), with the average pair costing £500.
But for a credit-crunch friendly-ish £79.99, shoe-lovers can bag a bargain just in time for the party season, as the collection hits shelves on November 14.
The Jimmy Choo for H&M range features more than 40 pieces including clothing as well as footwear and handbags. Prices range from £14.99 for statement jewellery, through to £149.99 for a leather dress and £179.99 for thigh high boots. Key footwear styles include red patent strappy heels, studded pumps (£49.99) and zebra print sandals (£79.99).
There is even something for the men as a selection of ankle boots, bags, wool blazers, leather biker jackets, silk and cashmere mix sweaters, shirts and trousers will also be available in store.
Jimmy Choo was co-founded in 1996 by Malaysian-born Choo and former Vogue accessories editor Tamara Mellon. It has since become a major global upmarket brand with stores on six continents. Mellon, who set up the designer empire with a £150,000 loan from her father, said: ‘It’s such a privilege to design a collection to appeal to fashion savvy, street smart women.
‘Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to wear out at night.’
The partnership is the latest coup by H&M, who have cashed in on collections by designers including Stella McCartney, Matthew Williamson, Madonna and Kylie Minogue.